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KVKK Privacy Notice

LAW ON THE PROTECTION OF PERSONAL DATA (KVKK) PRIVACY NOTICE

1. Purpose

This Privacy Notice has been prepared, within the scope of Article 10 of Law No. 6698 on the Protection of Personal Data ("KVKK"), to inform users visiting the mertertextile.com website, customers, potential customers, suppliers and natural persons who contact us about the processing of their personal data.

2. Identity of the Data Controller

The data controller within the scope of Law No. 6698 is:

  • Company Name: Kalem İnternet Hizmetleri Ltd. Şti.

  • Brand: mertertextile.com

  • MERSİS No: 0491068986800001

  • Tax Office: Maslak Vergi Dairesi

  • Tax No: 4910689868

  • Electronic Notification (UETS) Address: 25939-80513-10134

  • Address: Sultan Selim Mahallesi, Eski Büyükdere Caddesi, No:61, İç Kapı No:2 Kağıthane / İstanbul

  • Phone: 0532 325 97 88

  • Email: info@mertertextile.com

3. Personal Data Processed

Depending on the nature of our services, the following personal data may be processed.

Identity Information

  • First name

  • Last name

Contact Information

  • Phone number

  • Email address

  • Delivery address

  • Billing address

Customer Transaction Information

  • Order information

  • Order history

  • Product preferences

  • Request and complaint records

Financial Information

  • Credit card and bank transfer/EFT payment notifications

  • Transaction details contained in bank receipts

Note: mertertextile.com does not request, process or store credit card information.

Transaction Security Information

  • IP address

  • Session records

  • Traffic information

  • Browser information

  • Device information

  • Log records

Visual and Written Communication Data

  • Contact forms

  • WhatsApp correspondence

  • Email contents

  • Support requests

4. Purposes of Processing Personal Data

Your personal data may be processed for the following purposes:

  • Creating orders

  • Preparing orders

  • Delivering products

  • Conducting wholesale processes

  • Providing customer support services

  • Conducting communication activities

  • Invoicing transactions

  • Conducting accounting processes

  • Finance and collection transactions

  • Fulfilling legal obligations

  • Ensuring information security

  • Preventing fraud and misuse

  • Improving site performance

  • Performing statistical analyses

  • Fulfilling statutory obligations

  • Managing requests and complaints

Where explicit consent is required, explicit consent is requested separately.

5. Method of Collecting Personal Data

Personal data may be obtained electronically or physically through:

  • The website,

  • Order forms,

  • The contact form,

  • WhatsApp conversations,

  • Telephone calls,

  • Email correspondence,

  • Bank transfer/EFT notifications,

  • Cookies,

  • Server log records,

  • Shipping processes,

  • Legal authorities,

and similar channels.

6. Legal Grounds for Processing Personal Data

Your personal data is processed based on the following legal grounds:

  • It is expressly provided for by law,

  • The establishment or performance of a contract,

  • The fulfillment of legal obligations,

  • The establishment, exercise or protection of a right,

  • The legitimate interests of the data controller,

  • The explicit consent of the data subject, where explicit consent is required

These are the legal grounds for processing.

7. Transfer of Personal Data

To the extent permitted by the relevant legislation, your personal data may be transferred to:

  • Authorized public institutions and organizations,

  • Courts,

  • Enforcement offices,

  • The tax administration,

  • Financial advisors,

  • Shipping and logistics companies,

  • Information technology service providers,

  • Business partners providing hosting and infrastructure services,

  • Legally authorized persons and organizations

limited to the relevant processing purpose.

Where data must be transferred abroad, action is taken in compliance with the applicable legislation.

8. Cookies and Analytics Technologies

Cookies and similar technologies may be used on our website to improve the user experience, ensure security and measure performance.

Depending on our technical infrastructure, the following services may be used:

  • Google Analytics

  • Google Tag Manager

  • Google reCAPTCHA

  • Meta Pixel

  • Microsoft Clarity

  • Cloudflare

  • Other security and performance tools

Detailed information on the use of these technologies is provided in the Cookie Policy published on our website.

9. Retention of Personal Data

Personal data is stored securely:

  • For the period specified in the relevant legislation,

  • For as long as the commercial relationship continues,

  • For as long as required by legal obligations,

as applicable.

At the end of the retention period, personal data is deleted, destroyed or anonymized in accordance with the applicable legislation.

10. Data Security

Our Company takes appropriate technical and administrative measures for the purposes of:

  • Preventing unauthorized access,

  • Preventing data loss,

  • Ensuring system security,

  • Protecting the confidentiality of information

as set out above.

11. Rights of the Data Subject

Under Article 11 of the KVKK, data subjects have the right to:

  • Learn whether their personal data is being processed,

  • Request information regarding the processed data,

  • Learn the purpose of processing,

  • Request the correction of incomplete or inaccurately processed data,

  • Request deletion or destruction when the legal conditions are met,

  • Request that third parties to whom the data has been transferred be notified,

  • Object to any adverse outcome arising from analysis exclusively by automated systems,

  • Claim compensation in case of damage due to unlawful processing of data

These rights are available to them.

12. Application Procedure

You may submit your requests under the KVKK to the data controller in writing or by other methods accepted under the applicable legislation, using the contact details below.

  • Company Name: Kalem İnternet Hizmetleri Ltd. Şti.

  • Brand: mertertextile.com

  • MERSİS No: 0491068986800001

  • Tax Office: Maslak Vergi Dairesi

  • Tax No: 4910689868

  • Electronic Notification (UETS) Address: 25939-80513-10134

  • Address: Sultan Selim Mahallesi, Eski Büyükdere Caddesi, No:61, İç Kapı No:2 Kağıthane / İstanbul

  • Phone: 0532 325 97 88

  • Email: info@mertertextile.com

Applications are evaluated and concluded within the periods stipulated in the KVKK and the relevant legislation.

13. Updates

Our Company reserves the right to revise this Privacy Notice in line with changes that may occur in the applicable legislation or updates to service processes.

The current version enters into force on the date it is published on the mertertextile.com website.