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Cookie Policy

COOKIE POLICY

1. Purpose

This Cookie Policy has been prepared to inform users visiting the website operated by Kalem İnternet Hizmetleri Ltd. Şti. at mertertextile.com about cookies and similar technologies.

Our Company uses cookies to improve the user experience, ensure the security of the website, enhance its performance and raise the quality of its services.

This policy has been prepared in accordance with the applicable legislation, in particular Law No. 6698 on the Protection of Personal Data (KVKK).


2. Data Controller

  • Company Name: Kalem İnternet Hizmetleri Ltd. Şti.

  • Brand: mertertextile.com

  • MERSİS No: 0491068986800001

  • Tax Office: Maslak Vergi Dairesi

  • Tax No: 4910689868

  • Electronic Notification (UETS) Address: 25939-80513-10134

  • Address: Sultan Selim Mahallesi, Eski Büyükdere Caddesi, No:61, İç Kapı No:2 Kağıthane / İstanbul

  • Phone: 0532 325 97 88

  • Email: info@mertertextile.com


3. What Is a Cookie?

Cookies are small text files saved to your device through your browser when you visit websites.

Cookies enable a website to recognize you, remember your preferences, ensure your security and help the website operate more efficiently.

Cookies do not harm your computer and cannot access your personal files.


4. Types of Cookies Used

Strictly Necessary Cookies

These cookies are required for the website to perform its basic functions.

For example:

  • Session management

  • Security verifications

  • Order processing

  • Form security

  • Login processes

If these cookies are disabled, some parts of the website may not function properly.


Functional Cookies

These are cookies that remember the user's preferences.

For example:

  • Language selection

  • Currency preference

  • Session preferences

  • Display settings


Performance and Analytics Cookies

These cookies collect anonymous statistical information regarding the use of the website.

Their purpose is:

  • To analyze the number of visitors,

  • To see which pages are visited most,

  • To improve the user experience,

  • To enhance site performance.

In this context, the following services may be used:

  • Google Analytics 4

  • Google Tag Manager

  • Google Search Console reports

  • Microsoft Clarity or similar analytics tools

The collected data is evaluated, as far as possible, in aggregate form and for statistical purposes.


Marketing and Advertising Cookies

These cookies may be used to display advertisements relevant to the user's interests and to measure the performance of advertising campaigns.

Technologies belonging to the following platforms may be used on our website:

  • Meta Pixel

  • Facebook Conversion API

  • Google Ads Conversion Tracking

  • Google Remarketing

  • Other advertising and remarketing tools

These cookies are used only where necessary and in compliance with the relevant legislation.


5. Third-Party Cookies

Technologies of the following third-party service providers may be used on our website:

  • Google

  • Meta

  • Microsoft

  • Cloudflare

  • YouTube

  • WhatsApp

  • Map services

  • Security services

The privacy and cookie policies of these service providers may apply.


6. Purposes of Using Cookies

Cookies may be used for the following purposes:

  • Ensuring the security of the website

  • Improving the user experience

  • Managing order processes

  • Analyzing error logs

  • Measuring performance

  • Performing traffic analysis

  • Preventing fraudulent activities

  • Detecting technical issues

  • Measuring the effectiveness of advertising campaigns

  • Improving service quality


7. Cookie Retention Period

Cookies may be used as:

  • Temporary (session) cookies, valid for the duration of the session,

  • Persistent cookies, which remain on your device for a certain period.

The above types may be used.

The retention period of each cookie varies depending on its purpose of use.


8. Managing Cookie Preferences

Through their browser settings, users can:

  • Delete cookies,

  • Block cookies,

  • Allow certain cookies,

  • Restrict the use of cookies.

However, disabling certain cookies may cause certain features of the website to not function properly.


9. Protection of Personal Data

Personal data obtained through cookies is processed and protected within the scope of Law No. 6698 on the Protection of Personal Data.

For detailed information, you may review the following documents published on our website:

  • KVKK Privacy Notice

  • Privacy Policy

These may be reviewed.


10. Policy Changes

Our Company reserves the right to update this Cookie Policy in line with changes that may occur in the applicable legislation or technical updates to the website.

The current version enters into force on the date it is published on our website.


11. Contact

You may contact us with any questions and requests regarding the Cookie Policy.

  • Company Name: Kalem İnternet Hizmetleri Ltd. Şti.

  • Brand: mertertextile.com

  • MERSİS No: 0491068986800001

  • Tax Office: Maslak Vergi Dairesi

  • Tax No: 4910689868

  • Electronic Notification (UETS) Address: 25939-80513-10134

  • Address: Sultan Selim Mahallesi, Eski Büyükdere Caddesi, No:61, İç Kapı No:2 Kağıthane / İstanbul

  • Phone: 0532 325 97 88

  • Email: info@mertertextile.com